Alpanezos Dimitris


Dimitris has a proven track record of more than 15 years of managerial experience in the   highly competitive sector of Marketing Research.

His areas of expertise include Branding & Brand Equity, Image,  U&A, Corporate Positioning   and Social Responsibility, Customer Satisfaction.

He currently operates as a Marketing Auditor on behalf of Committees and Third Parties in   Southeast Europe. Prior to that he was the  Director of the Quantitative Division in   Centrum Research – Athens GR, and operated as Southeast Europe’s Group Specialist  (senior position),  for Research International Greece / Kantar Group (reporting directly to RI’s headquarters - London UK)

Under this role he developed MR Approaches of integrating Demographic Trends (based on migration) with Purchasing Behaviour.  As well as, several proprietary techniques and methodologies such as: Self-weighted samples on Neyman Allocation Stratified Sampling (on behalf of European Mail Regulatory Authorities - EU Standard BS EN 13850:2002), a "Fair Share" normalization method for Image and Market Segmentation surveys (for Diageo UK), etc. 

During his career he has directed numerous tracking and ad-hoc surveys for Local and Multinational Key Clients in sectors such as: Tourism, Telecommunications, Banking, Media, Postal Services, FMCGs, Healthcare Products, Agricultural products, etc.  Indicative Clients: Bacardi, Bayer & Bayer CropScience, Beirdsdorf AG, Servier UDV/Diageo, Cosmote, Telestet/Wind, National Bank of Greece, Piraeus Bank, Alpha Bank, VW Bank, Eurobank, Vivartia, 3E, Athenian Brewery and Governmental or Private Committees (i.e National Committee of Telecommunications and Postal Services (EETT), etc.