China Outbound Tourism Quality Service Certification (QSC)

What is it?

The China Outbound Tourism Quality Service Certification (QSC) is a Program - Quality Label initiated in 2013 by the China National Tourism Administration. The QSC Program Criteria have been amended in 2015, according to the requirement of transferring government functions. The QSC Program is entrusted to Ivy Alliance Tourism Consulting to continue implementation. 

tourism generis is the QSC Partner for Greece, Croatia, Cyprus, Bulgaria and Romania.

The QSC is aiming at:

a. recommending quality and Chinese friendly tourism suppliers, to Chinese travelers and Chinese TOs and TAs,

b. helping the Chinese travelers to choose a quality and Chinese friendly tourism supplier (hotel, travel agent, shopping center, attraction etc) abroad,

c. supporting Chinese tour operators and travel agencies in their effort to cooperate with quality and Chinese friendly tourism suppliers abroad.


The QSC program is offered  to companies and organisations targeting the Chinese travelers and it is supported by international organisations:


Who can get the QSC Quality Label?

Businesses and organisations of all sizes, operating across the tourism supply chain. More specifically:

  • Hotels and hotel chains
  • Travel agents and tour operators
  • Attractions, museums and theme parks
  • Events organizers
  • Shopping centers and retail shops

What is the cost?

The cost is 200 Euros (+ vat, if applicable) per year and includes:

  • Application documents review
  • Acquiring the QSC Label
  • Name-only listed on the QSC official website (

(For better promotion, it is suggested to purschase either the basic or premium package, where QSC Label is included).


Certification process

1. Completion of the relevant documents (application, evaluation, quality commitment)

2. Documents review and decision by the QSC Committee

3. Payment

4. Award of the QSC Label.

To initiate the QSC certification process, please click here.