"China quick-li" Seminar @ Crowne Plaza Hotel, Athens

Wednesday, 13 December 2017 

Starts: 16:30 - Ends: 19:30


The economic and trade relations between Greece and China have been steadily developing over the last few years. Tourism will definetely follow given the popularity and attractiveness of Greece as a tourist destination in China.

On 29 September 2017, the direct flight between Beijing and Athens, by Air China, has been launched. China Eastern is expected to serve the route between Athens and Shanghai, by the middle of 2018 while Qatar Airways will serve the route Doha-Thessaloniki as from May 2018, bringing  the greater Thessaloniki area closer to the Chinese market. At the same time, more and more Chinese people travel abroad and Greek tourism is getting ready to penetrate and gain a significant share of this market.

tourism generis, specialised in the Chinese market, organizes the seminar: "China quick-li", a few hours seminar full of usefull data for penetrating in the Chinese market.


The seminar aims to support the Greek tourism market to attract and better serve Chinese tourists, through:

• the understanding of the characteristics of Chinese tourists

• the Chinese market segmentation

• the adaptation of Greek tourism enterprises offer

• the communication  and marketing strategy in China.


Who should attend

The seminar is addressed to entrepreneurs and executives across the tourist supply chain, as well as individuals and students interested in the Chinese market:

• hotels

• TOs & TAs

• transport companies (airlines, car rental, coaches, cruises, yachting)

• infrastructure companies (airports, ports, marinas)

• real estate developers

• conference & Event Organisers

• restaurants

• shopping malls and luxury shops

• casinos

• museums-sites



Mr. George Drakopoulos, President & CEO tourism generis, Special Adviser World Tourism Organization (UNWTO).



16:00 - 16:30   Registration

16:30 - 17:45   Session 1

                            China as outbound tourism market

                            Language, service Chinese way, dealing with Chinese

                            Needs, Motivations, Behavior, Expectations of Chinese tourists

17:45 - 18:15   Break

18:15 - 19:30   Session 2

                            How to market Chinese tourists (Marketing strategy for the Greek tourism) 



90 Euros (+ vat 24%)



Applications are welcomed until Tuesday, 12 December 2017 by 12:00.




Payment by deposit in Alpha Bank:

Account No: 135-00-2002-016414 .

IBAN: GR73 0140 1350 1350 0200 2016 414


* Please, send the deposit copy to: hello@tourism-generis.com.



Cancellations are accepted until Tuesday, 12 December 2017 by 10:00.

A fee of 20 Euros applies for administrative costs.


Change - replacement of Participants

With no cost, just let us know no later than Tuesday, 12 December 2017 by 10:00 and please fill a new application form indicating in the "comments" area: replacement of participant.


Cerificate of attendance

All participants will receive the "certificate of attendance".