tourism generis offers a range of services for the promotion of tourism companies / organisations in the Chinese market:
1. Market research
2. China Outbound Tourism Quality Service Certification (QSC)
3. Promotion pack basic
4. Promotion pack premium
5. Fam trips - B2B - PR campaigns
6. Translation services
7. Seminars
What does each service include?
1. Market research
China is a huge and very diversified market. Different areas, different travellers, different needs. Targeting the right market segment needs serious research and it is really worth as even a niche market amounts many million people.
tourism generis, through its partners in China, can analyze the demand for your services/product along with the competition, optimize your market mix and help you focus on it.
Pls, give us a call: +30 211 1097208 or e-mail us: hello@tourism-generis.com.
2. China Outbound Tourism Quality Service Certification (QSC)
• Support in completing the application and related documents
• Acquisition of QSC Label
• Name-only listed on the QSC official website (www.qualitytourism.cn)
Cost : 200 Euros (+ vat, if applicable) per year
In case you choose one of the promotions pack (either the basic or the premium one) (please see below), the QSC certification is free of charge.
3. Promotion pack basic
The basic pack provides a minimum promotion in the Chinese market, which includes:
- the China Outbound Tourism Quality Service Certification (QSC),
- the presentation of your company (up to 500 words) on the official website of QSC (www.qualitytourism.cn) *,
- your company's single entry in "The QSC Annual Handbook",
- the promotion of your company to potential customers in China - once - through the WeChat / QSC account.
* Once your company receives the QSC certification, tourism generis will translate its basic information in Chinese (up to 500 words), which will be used for the company’s promotion, as described above.
Cost : 1.000 euros (+ vat, if applicable) per year.
If you want to purchase the basic pack, please send us the following documents at hello@tourism-generis.com :
1a. the private agreement (if your company is already QSC qualified),
1b. the private agreement (if not yet QSC qualified).
2. your company’s logo (high resolution), address, telephone, fax, website, email
3. the presentation of your company up to 500 words (English text to be translated in Chinese).
4. Promotion pack premium
The premium pack includes the basic pack, plus:
- website set up and hosting in China *,
- the promotion of your company to potential customers in China - 3 times per year - through the WeChat / QSC account (compared to 1 in the basic pack)
* website set up and hosting in China includes : 5 web pages (support text, images and videos), template based design customization, preliminary SEO Search Engine Optimization, responsive web design (optimized for browse on mobile devices), content management system, content translation (English to Chinese), content update up to 6 times/year, integrated with multiple Chinese social media platforms and .cn domain registration.
Cost : 6.500 euros (+ vat, if applicable) per year.
If you want to purchase the premium pack, please send us the following documents at hello@tourism-generis.com :
1a. the private agreement (if your company is already QSC qualified),
1β. the private agreement (if not yet QSC qualified).
2. your company’s logo (high resolution), address, telephone, fax, website, email
3. the presentation of your company up to 500 words (English text to be translated in Chinese).
4. the website content, (English text, images and videos) for the set up of your company’s website in Chinese.
5. Fam trips - B2B - PR campaigns
Α fam trip is far more cost effective compared to any promotional actions particularly for the huge Chinese market.
Once the basic awareness level is reached, then B2B follows with selected representatives of the Chinese outbound TOs and TAs.
PR campaigns can then follow to help turning the awareness to bookings.
Share with us your marketing goals for China and we:
- help you on targeting the right group of Chinese influencers
- support you to keep them busy -the Chinese way- during their stay.
Pls contact us here.
6. Translation services
tourism generis can help with the translation from English into Chinese of web content texts, brochures, commercials and general information-advertising material. Translation services are available only for the QSC Label certified businesses and/or the ones who have bought a promo pack.
The translation is carried out by our Chinese partners, who are familiar with the tourist-advertising terminology-jargon and have experience in text writing specialized for the Chinese tourists.
Cost: depending on text format, prices starting from 0,15 Euro (plus VAT 24%) per each English word. Minimum charge: 150 Euros (plus VAT 24%), thus 1000 English words minimum.
Please, send us the English text to translate into Chinese at hello@tourism-generis.com.
7. “chinese generis” seminars
tourism generis organizes a series of seminars aiming …
Aim
…to support the Greek tourism market to attract and better serve Chinese tourists, through:
- the understanding of the characteristics of Chinese tourists
- the Chinese market segmentation
- the adaptation of Greek tourism enterprises offer
- the communication and marketing strategy in China.
Who should attend
The seminars are addressed to entrepreneurs and executives across the tourist supply chain:
- hotels
- TOs & TAs
- transport companies (airlines, car rental, coaches, cruises, yachting)
- infrastructure companies (airports, ports, marinas)
- conference & event organisers
- restaurants
- shopping malls and luxury shops
- casinos
- museums-sites
- national/regional tourism organisations.
Seminar outline
Module 1. Introduction
- General overview of China
- The development of Chinese outbound tourism
- Different traveller groups with different purposes of travel
- The spatial distribution of travellers from China
- Chinese Outbound statistics
Module 2. Market Characteristics
- Language basics
- Names, titles and greetings
- VIP, Special, Global citizen
- Food Culture
Module 3. Dealing with Chinese
- The attitude of Chinese travellers towards outbound tourism
- The travel purposes of Chinese outbound tourists
- The “Cultural Backpack”
- Shopping and Sightseeing
- Travel? Why, When, Where, How?
Module 4. How to market Chinese tourists (Marketing strategy for Greek tourism)
- Background and current situation
- The direct flight issue - The VISA issue
- Market strategy
- Product “adaptation” – Sales Promotion
Instructor
Mr. George Drakopoulos
President & CEO tourism generis, Special Adviser World Tourism Organization (UNWTO)
Duration
There is an eight (8) hours duration basic version of seminars, but there is also the three (3) hours "quick-li" version.