Cultural heritage, natural beauty and geographical variety form a competitive tourism product mix within 16,000 km of coastline and more than 5,000 islands and islets. All these in close proximity with some of the worlds' most important generating markets for tourism.
Resilience has been redefined as Greek tourism, despite the economic crisis, in 2015 reached a record level of more than 23,6 mi international tourist arrivals, an impressive +57% compared to 15 mi in 2009. In the same period the country's GDP shrunk almost by 25%...
In 2015, tourism contributed 18,5% to the Greek GDP and employed more than 23% of the workforce. According to WTTC, these figures are expected to grow at a pace of 1,8% and 3% respectively until 2026.
As Greece has to go ahead with a lot of structural reforms, the current status in the regulatory framework and the business environment will be significantly improved. Foreign investment is already in pipeline for many infrastructure projects matching perfectly the needs of the travel and hospitality industry.
The Greek government understands tourism as a priority investment area, while the private sector is well organized and works closely with the Ministry of Tourism.
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