"China quick-li" Seminar @ Avra City Hotel, 24.05.19, CHANIA



Program

   Module 1.  Introduction

  • General overview of China
  • The development of Chinese outbound tourism
  • Different traveller groups with different purposes of travel
  • The spatial distribution of travellers from China
  • Chinese Outbound statistics

   Module 2.  Market Characteristics

  • Language basics
  • Names, titles and greetings
  • VIP, Special, Global citizen
  • Food Culture

   Module 3. Dealing with Chinese

  • The attitude of Chinese travellers towards outbound tourism
  • The travel purposes of Chinese outbound tourists
  • The “Cultural Backpack”
  • Shopping and Sightseeing
  • Travel? Why, When, Where, How?

   Module 4. How to market Chinese tourists (Marketing strategy)

  • Background and current situation
  • Connectivity - VISA
  • Market strategy
  • Product “adaptation” – Sales Promotion

 

Cost

"Chania Hotels Association" Members: 90 Euros (+ vat 24%) per participant.

Non - Members: 120 Euros (+ vat 24%) per participant.

 

Payment by deposit in Alpha Bank:

Account No: 135-00-2002-016414 .

IBAN: GR73 0140 1350 1350 0200 2016 414

Beneficiary: GEORGIOS DRAKOPOULOS TOURISM TZENERIS MON/PI IKE

* Please, send the deposit copy to: hello@tourism-generis.com.

 

Application

Applications are welcomed until Thursday, 23 May 2019 by 12:00.

 

Cancellations

Cancellations are accepted until Thursday, 23 May 2019 by 12:00.

A fee of 20 Euros applies for administrative costs.

 

Change - replacement of Participants

With no cost, just let us know no later than Thursday, 23 May 2019 by 12:00 and please fill a new application form indicating in the "comments" area: replacement of participant.