Aim: to support your company to attract and better serve Chinese tourists, through:
- the understanding of the characteristics of Chinese tourists,
- the Chinese market segmentation,
- the adaptation of your services/products,
- the communication and marketing strategy in China.
Who should attend
The seminar is addressed to entrepreneurs and executives across the tourist supply chain:
- hotels
- TOs & TAs
- transport companies (airlines, car rental, coaches, cruises, yachting)
- infrastructure companies (airports, ports, marinas)
- conference & event organisers
- restaurants
- shopping malls and luxury shops
- casinos
- museums-sites
- national/regional tourism organisations.
Seminar outline
Module 1. Introduction
- General overview of China
- The development of Chinese outbound tourism
- Different traveller groups with different purposes of travel
- The spatial distribution of travellers from China
- Chinese Outbound statistics
Module 2. Market Characteristics
- Language basics
- Names, titles and greetings
- VIP, Special, Global citizen
- Food Culture
Module 3. Dealing with Chinese
- The attitude of Chinese travellers towards outbound tourism
- The travel purposes of Chinese outbound tourists
- The “Cultural Backpack”
- Shopping and Sightseeing
- Travel? Why, When, Where, How?
Module 4. How to market Chinese tourists (Marketing strategy)
- Background and current situation
- Connectivity - VISA
- Market strategy
- Product “adaptation” – Sales Promotion
Instructor
Mr. George Drakopoulos
Founder & CEO Tourism Generis, Expert Consultant World Tourism Organization (UNWTO)
Duration: three (3) hours.