John is a tourism & hospitality marketing consultant. He is one of the few marketers who combines state of the art theoretical knowledge with extensive industry experience in marketing and communications. John holds a PhD on the impacts of social media on travel related consumer behaviour from Bournemouth University, an MSc in Tourism Marketing from University of Surrey and a BSc in Business Administration from the American College of Greece.
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Professor at University “Rey Juan Carlos”, Madrid. Dpt. of Business Economics, lecturing at the Faculty of Social Science. Executive Director at United Nations World Tourism Organisation and Regional Director for the Americas from 2008 to 2017. Author of various university text books on international tourism structure. More than 30 years professional experience in private sector managerial positions, academia and public service in the UN system.
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