China is a huge and very diversified market. Different areas, different travellers, different needs. Targeting the right market segment needs serious research and it is really worth as even a niche market amounts many million people.
Tourism Generis with its partners in China, can analyse the demand for your services/products, study the competition, optimise your market mix and help you focus on it.
Brief reference to the development of the Chinese Outbound Tourism.
2. Evaluation of your company's services/products within the framework of the Chinese Outbound Tourism
- Evaluation of your company's services/products by Chinese Outbound Tour Operators and Travels Agencies.
- Competitive analysis of your company's services/products in the Chinese market.
- Targeted customer groups (who are the potential clients?).
- Tourist generating cities and regions to be focused.
3. Cooperation channels (who are your Partners, their performances etc)
- Traditional Tour Operators and Travel Agencies.
- Other travel related websites.
4. China Market Development Startegy and Plan
Based on the analysis of the above, a detailed proposal for the penetration and promotion of your company's services/products will be presented.