digital promotion


Over the last decade, Greek tourism has almost doubled its international arrivals, which has not been accompanied by a corresponding increase in terms of revenue. For that reason, among the priorities of the development of Greek tourism is the quality upgrade of its market mix. In other words, we need to target those market segments that can afford to spend more money during their holidays. 

Nowadays, targeting specific market groups is mostly supported by technology. One of the leading technology companies in the field of travel and tourism is Amadeus, whose subsidiary travel audience specialises in digital promotion of tourist destinations.

Powered by Amadeus' Big Data, travel audience creates the user's travel profile, tracks competing destinations and, working with leading specialized travel publishers and OTAs around the world, promotes destinations to highly targeted audiences, through direct and programmatic advertising. 

Tourism Generis is a travel audience’s Reseller for Greece and supports Greek destinations and their advertising plans through promotion, planning, targeting, timing and campaign evaluation. 

For a demo and more information, please contact Mr. George Drakopoulos: 00306944468088, drakopoulos@tourism-generis.com.