Public-private partnerships are the base for development in modern tourism economies. Target alignment and a common policy framework are the minimum requirements.
The private sector, often represented by dozens of local and national unions and associations, can improve its efficiency, once forces are joined under the umbrella of one-single institution.
The public sector, Central Government and Regional Governments should get into the culture and create the structure to work together with the private sector.
We can suggest functional structures to both the public and private sector in order to maximize their efficiency through the cooperation between them.
Central and Regional Governments who recognize and value tourism should take the initiative.
Leaders from the private sector who feel the dynamics of tourism should also take the initiative.
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