IVY Alliance Tourism Consulting (Ivy Alliance)
Founded in 2001, is China's leading tourism research and consulting firm.
IVY Alliance, besides producing tourism market research and undertaking tourism planning projects, participated in the drafting of Chinese government’s laws and regulations on tourism, providing policy advisory.
IVY Alliance is represented by tourism generis in Greece, Cyprus, Romania, Bulgaria, Ukraine, Serbia, Turkey and Croatia. Both companies work together for the development of the Quality Service Certification Program in the above countries along with a set of promotional activities aiming to attract the Chinese outbound tourism.