Dimitris has a proven track record of more than 15 years of managerial experience in the highly competitive sector of Marketing Research.
His areas of expertise include Branding & Brand Equity, Image, U&A, Corporate Positioning and Social Responsibility, Customer Satisfaction.
He currently operates as a Marketing Auditor on behalf of Committees and Third Parties in Southeast Europe. Prior to that he was the Director of the Quantitative Division in Centrum Research – Athens GR, and operated as Southeast Europe’s Group Specialist (senior position), for Research International Greece / Kantar Group (reporting directly to RI’s headquarters - London UK)
Under this role he developed MR Approaches of integrating Demographic Trends (based on migration) with Purchasing Behaviour. As well as, several proprietary techniques and methodologies such as: Self-weighted samples on Neyman Allocation Stratified Sampling (on behalf of European Mail Regulatory Authorities - EU Standard BS EN 13850:2002), a "Fair Share" normalization method for Image and Market Segmentation surveys (for Diageo UK), etc.
During his career he has directed numerous tracking and ad-hoc surveys for Local and Multinational Key Clients in sectors such as: Tourism, Telecommunications, Banking, Media, Postal Services, FMCGs, Healthcare Products, Agricultural products, etc. Indicative Clients: Bacardi, Bayer & Bayer CropScience, Beirdsdorf AG, Servier UDV/Diageo, Cosmote, Telestet/Wind, National Bank of Greece, Piraeus Bank, Alpha Bank, VW Bank, Eurobank, Vivartia, 3E, Athenian Brewery and Governmental or Private Committees (i.e National Committee of Telecommunications and Postal Services (EETT), etc.