In Greece, Law 4875/2021 established Destination Management and Marketing Organizations (DMMOs). While the Ministry of Tourism commissioned studies in 2024, expected in 2026, around 20 municipalities and regions have already signed MoUs with the Ministry.
This leaves the vast majority of Greek tourism destinations in need of expert technical assistance. Every destination aiming for effective tourism development requires a robust mechanism. This includes a clear functional structure, specialised know-how, the ability to foster synergies, and, critically, a dedicated support team – in essence, a DMMO.
At Tourism Generis, we possess the knowledge and experience to design and implement your DMMO's structure and operations, seamlessly integrating public and private sector synergies. We can also develop a comprehensive system to monitor destination sustainability, alongside a dynamic marketing and promotion plan.
Call us at 0030 6944 468088 or e-mail us at hello@tourism-generis.com, to share your vision and start creating a sustainable future for your destination.